The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States.

It is the world’s largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 1,300[4] conservation and environmental projects. They have invested over $1 billion in more than 12,000 conservation initiatives since 1995. WWF is a foundation, with 55% of funding from individuals and bequests, 19% from government sources and 8% from corporations in 2014

The group aims to “stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.” Currently, their work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.

Since 2008, through its Global Programme Framework (GPF), WWF has said it is concentrating its efforts on 13 global initiatives:

  • Amazon
  • Arctic
  • China for a Global Shift
  • Climate and Energy
  • Coastal East Africa
  • Coral Triangle
  • Forest and Climate
  • Green Heart of Africa
  • Heart of Borneo
  • Living Himalayas
  • Market Transformation
  • Smart Fishing
  • Tigers
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